Growing the Game
Growing the Game
At the forefront of everything East Coast Golf Management brings to their golf course clientele is their complete dedication to growth of the game of golf. No potential area for improving the game, bringing new golfers into the game, and improving golf course profitability is left unattended. We pay attention to all the excuses we hear for stagnant growth, and work with out clients to take the appropriate action to address them.
One doesn’t have to look far to see the significant increases in golf interest at the junior, collegiate, and amateur levels. For demand at the course to grow to meet supply, that youthful interest has to continue into adulthood, At ECGM we believe in taking full advantage by supporting youth and offering incentives for junior play at our courses. At all ECGM courses juniors play free with an accompanying adult. “Let’s work together to ensure golf continues to be part of the lives of today’s youth!” Mike Bucerone, President, East coast Golf Management.
Supporting and participating in the First Tee and everything it brings to the game is a vital part of golf course engagement. ECGM courses all support the First Tee programs in their respective communities.
There are millions of “differently-abled” golfers around our country with interest in golf. There are certainly challenges associated with properly accommodating many of these golfers and ensuring a safer experience. ECGM is working with members of the paragolf community to find solutions that bring these golfers and their friends into the game.
Some of the golf purists may not see the most obvious benefits of adding FootGolf to their facilities. At ECGM we have seen first-hand the positive results of bringing youth and adults to our member facility at Meadowlands Golf Club in Calabash, NC. FootGolfers have been able to co-exist with regular golfers without any negative results. “In fact, there is no impact on regular play and we are bringing families to the golf course that may not otherwise visit us,” says Jason Monohan, General Managerf at Meadowlands Golf Club. “We are adding revenue to the course and introducing our course to a whole new demographic.”
Another obstacle for the golf purists may be the introduction of larger cups. It is certainly not for every course, but somewhere in each market should exist the opportunity to allow golfers to experience an easier round. No golfer keeping a USGA handicap will likely play them, but the majority of beginners and youth will find the potential for a better score a positive that will bring them back to the course. “We introduced the 8” cup at Azalea Sands Golf Course in Myrtle Beach,” said Mike Buccerone. “The reviews were mixed, but the positives outweigh the the negatives.”
Platinum Golf Membership
Membership does have its privileges…and at times its negatives. Having a membership program that allows golfers to play a large variety of courses at membership discounted rates is at the core of the Platinum Golf Membership included in the ECGM program. There are member tournaments, mulit-play discounts, and often gift cards that accompany membership.